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FERNANDO ANTONIO RUANO FAXAS, PAULINA RENDON AGUILAR. CUSTOMER SERVICE, CUSTOMER EXPERIENCE, IBM, KENNAMETAL. JCPENNEY

Where you innovate, how you innovate, and what you innovate are design problems. Innovation is driven by three forces. Business, technology and people.

PAULINA RENDON AGUILAR. CUSTOMER SERVICE, CUSTOMER EXPERIENCE, USER EXPERIENCE. RULE 1. LOOK AFTER YOUR CUSTOMER. IF YOU DON’T, SOMEONE ELSE WILL.