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FERNANDO ANTONIO RUANO FAXAS. SMART CUSTOMERS, STUPID COMPANIES. WHY ONLY INTELLIGENT COMPANIES WILL THRIVE, AND HOW TO BE ONE OF THEM. MICHAEL HINSHAW, BRUCE KASANOFF

FERNANDO ANTONIO RUANO FAXAS. Although your customers won’t love you if you give bad service your competitors will. Aunque a tus clientes no les guste que les des un mal servicio, a tu competencia sí. Kate Zabriskie

FERNANDO ANTONIO RUANO FAXAS. The Future of Entrepreneurship in Latin America, edited By Esteban R. Brenes and Jerry Haar